Enhypen has been named global ambassador for the Ami fashion brand.  (Samsung C&T)

Enhypen has been named global ambassador for the Ami fashion brand. (Samsung C&T)

The French designer brand Ami has chosen the K-pop group Enhypen as their first global ambassador.

The septet with previous hit singles like “Fever” and “Drunk-Dazed” will help the brand expand its presence at home and abroad, Samsung C&T said on Monday.

Founder and creative director Alexandre Mattiussi said the group’s energy, authenticity and message of inclusivity are similar to that of Ami’s as he welcomed the decision.

The brand, known for its signature logo with the letter A and a heart, was founded in Paris in 2011 and this year is celebrating its 10th anniversary since its first collection.

According to Samsung C&T, the brand appeals to both men and women and transcends the boundaries between casual and chic and is aimed at millennials and Generation Z consumers.

Enhypen has been named global ambassador for the Ami fashion brand.  (Samsung C&T)

Enhypen has been named global ambassador for the Ami fashion brand. (Samsung C&T)

As a further sign of the growing popularity, sales in March rose by almost 300 percent compared to the same period last year.

Enhypen is a multinational group consisting of Heeseun, Jay, Jake, Sunghoon, Sunoo, Jungwon and Ni-ki.

The group was formed after the bandmates performed on the Mnet K-Pop competition show “I-Land”.

Under the direction of Belift Lab, a joint record label of CJ ENM and Hybe, the act produces music in Korea, English and Japanese.

Last month, the group’s newest EP, Border: Carnival, ranked # 18 on the Billboard 200 chart, making it the second K-pop act of the year after BTS.

By Yim Hyun-su ([email protected])

By ayunda