Skechers launches K-Pop idol Cha Eun-Woo as new regional brand ambassador

Skechers, The Consolation Expertise Firm™ and a worldwide chief in way of life and efficiency footwear, has introduced prime Ok-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.

“I’m honoured and delighted to be named the new Skechers regional brand ambassador. Sneakers are an essential a part of my life, not solely as a vogue assertion, but additionally as a result of I take pleasure in dancing and understanding. Skechers’ revolutionary and versatile designs are snug and replicate my true fashion. I can’t wait to share my favourite Skechers appears with everybody, and I hope you take pleasure in them as a lot as I do!” stated Eun-woo, the celebrated Ok-pop star and actor.

“Skechers believes in investing in our enterprise to achieve new shoppers, maximize our enterprise and additional set up the brand as a pacesetter in consolation expertise footwear. Having the well-known and far favored Cha Eun-Woo as our brand ambassador throughout a lot of our key Asian markets is a testomony to our perception in on-going progress alternatives on this area,” stated David Weinberg, Chief Working Officer of Skechers.

“With K-Pop fever within the Philippines exhibiting no indicators of abating, we’re excited to have Cha Eun-Woo as Skechers’ regional brand ambassador. We’re assured that this strategic partnership with one among Korea’s prime stars will resonate efficiently with the Filipino shoppers who even have a protracted historical past of affinity for Skechers.  We’re trying ahead to Cha Eun-Woo being featured in our promoting supplies, social media channels and retail home windows,” stated Suzette Pasustento, Nation Supervisor of Skechers USA Philippines.

As a part of the partnership, Eun-Woo will seem in a number of advertising campaigns, together with Skechers Fingers Free Slip-ins™, Skechers Sport® Court docket, Skechers Foamies®, Skechers Exercise Walker™, and Skechers Attire (Lifestyle & Efficiency). Within the Philippines, Skechers is on the market at 4 shops in Metro Manila and 6 whole retail locations throughout the Philippines, as properly as at key retailers.

This season’s new marketing campaign focuses on celebrating authenticity – being your self and at all times feeling assured and cozy with who you might be and what you will have. It additionally exemplifies Skechers’ values and dedication to supply the highest quality, all-inclusive and cozy footwear to shoppers.

Hello-resolution pictures and movies of Cha Eun-Woo as SKECHERS regional brand ambassador may be accessed from:

Discover Skechers Philippines on:

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Hashtags:        #SKECHERSXChaEunWoo  I  #SKECHERSPH

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By ayunda