Photo: Courtesy of the artist
The world of K-pop is constantly changing and evolving, and CRAVITY is the latest group to illustrate the universal appeal of the worldwide phenomenon. Originally, amid the ongoing COVID pandemic, those affectionately dubbed “Super Rookies” debuted, found themselves in an unprecedented situation and had to make a name for themselves in a genre based on extraordinary live shows and human connection while the world is closed below around them. Despite all odds, the group’s debut album, Hideout: Remember Who We Are, climbed to the top of the US iTunes K-Pop chart, cementing their place as super rookies ready to take the world by storm.
And barely a year after their notable debut, CRAVITY are back to deliver on the early promise made (following in the footsteps of their seniors, Monsta X) to topping the iTunes charts and starting Starship Entertainment’s first new boy band in five years. The Awakening: Written in the Stars appears as the group’s first full-length debut album and serves as a significant maturation for each of the members. Consisting of eight cross-genre tracks, from explosive hip-hop to euphoric, electronically loaded pop, CRAVITY fearlessly bring their ambitious vision to life.
We had the chance to email the guys behind CRAVITY ahead of the release of their debut album which is now out to check in and see how they’re doing before they become a household name.
Watch out: What does POWER mean?
Serim: It is a combination of the words “Creativity” and “Gravity” and has a special meaning behind it – we (CRAVITY) will draw the audience into our unique universe with our stimuli.
What’s a fun fact about every member of CRAVITY?
Allen: Apparently I sleep in three languages? English, Korean and Chinese.
Hyeongjun: I always wear contact lenses whether it’s a day off or not.
Seongmin: I like to eat jellies and candies these days.
Serim: I always clear my throat before I sing or rap.
Minhee: I don’t like eggplant.
Jungmo: Allen sleep speaks in three different languages and nowadays likes to shop online.
Woobin: I bite my nails, I’m always looking for a new song and beatboxing is one of the things I like to do these days.
Wonjin: I play Animal Crossing these days, but I’m too lazy to pull weeds on my island. I need help haha
Taeyoung: Lots of fans say I look like a cat! BUT I’m actually allergic to cats ~
And what are the roles of each individual?
Allen: I lead the group during the dance practice and make sure everyone looks good when we release new music or prepare for a performance.
Hyeongjun: I am responsible for passion! HJ = passion!
Seongmin: I am the “Maknae” of the group and as the youngest member I get along with my brothers (members) and am like the vitamin for the group!
Serim: The strongest and photographer for the members.
Minhee: Everyone is different so it’s fun
Jungmo: I’m in a vocal position in CRAVITY so I sometimes upload vocal cover videos.
Woobin: I’m the main vocalist in the group.
Wonjin: I like to crack a few jokes to keep the mood on our team. It looks so simple, but it is actually very difficult.
Taeyoung: My role is to inspire our members!
Serim, do the guys ever make it a tough job being a group leader or are they all pretty good?
Serim: I find it very pleasant because the members listen to me well and follow me well.
Were there any special challenges that arose from debut amid a pandemic?
Allen: There were definitely moments when I was on stage tired and exhausted and wasn’t able to do my best because I didn’t have a live audience, but I still try my best not to through the camera lens to show.
Hyeongjun: I think the biggest challenge is not to hit the fans.
Seongmin: I wanted to play in front of the fans, but I’m sad that I can’t.
Minhee: It’s still very difficult that I can’t show the fans our stages directly.
Serim: I am responsible for passion. Expectations to meet our fans are growing, but I’m sad we can’t at the moment.
Jungmo: Before we debuted, we imagined we’d be on stage in front of our fans and around the world, but these days we only appear in front of cameras so it’s really sad. We really miss you guys!
Woobin: I want you to understand what CRAVITY is saying. We miss you very much and want to see you personally.
Wonjin: The fact that we can’t see our fans. We had a pretty long hiatus between our new and last album, but it felt like it was a year. We also find it difficult to be energetic when we are on stage without our fans.
Taeyoung: That we can’t meet our fans in person … that’s a big, sad problem.
With your debut album reaching # 1 on the US iTunes K-Pop chart, how does it feel for future projects?
Wonjin: I’m so excited because there is only one way for us and that is up.
What do you hope people will take away from your first official album?
Hyeongjun: We have prepared a lot for the gig, so look forward to our gig and also watch out for our music video!
Woobin: We tried to incorporate different genres and sounds into this album, so we hope you can find your taste in it!
Can you comment on the title of your debut album The Awakening: Written in the Stars?
Seongmin: It focuses on the keyword “awakening,” a challenge for a new goal. You can also be curious how the message of CRAVITY will be written in the future!
Jungmo: It’s our first full-length album and it means that we all have awakened and matured after getting out of hiding.
Why do you think K-pop has become such a global phenomenon?
Allen: I think there’s really something magical about K-pop. His power to connect people from all over the world is incredible. Social media definitely play a huge role in making K-pop such a world phenomenon, but I firmly believe that music is a universal language and that no matter where you come from or what language you speak, the emotions that make up a piece of Music is always well communicated.
Are there any other groups or artists you would like to work with?
Allen: It would be nice for us to work with Steve Aoki. His collaboration, “Play It Cool” with our company senior Monsta X, went very well with their vibe and sound. So I have a feeling that if he ever produced for us, he could create something that really fits our image and our sound.
Hyeongjun: It’s still the same for me, I want to work with MONSTA X.
Seongmin: I would like to work with Charlie Puth.
Serim: I’ve always liked Ateez sunbaenim’s performances and I would love to work with them.
Minhee: Everyone is good, it would be an honor for us to work with other artists.
Jungmo: I want to work with Jooyoung sunbaenim because our new album has a lot of cool tracks written by Jooyoung sunbaenim and his crew! I also want to learn his singing style.
Woobin: Lauv and Kihyun from our senior group MONSTA X.
Wonjin: I want to work with The Kid Laroi. I knew him from a song called “Stay”. I fell in love with his vocal skills and style and he is so young. I want to be his friend.
Taeyoung: I’m still waiting for the opportunity to work with The Chainsmokers.
You still have to perform on a large scale for your fans. How do you feel about the opportunity to perform for your fans on tour?
Taeyoung: I’m really looking forward to meeting LUVITYs all over the world and performing on stage while listening to their voices. It would be an unforgettable experience in my life.
Is there something you all enjoy doing when you’re not working on the music?
Allen: We all like to play board games together. Some of us also enjoy exercising or playing sports such as soccer, baseball, badminton, and basketball.
Hyeongjun: I like to watch TV series on Netflix.
Seongmin: First of all, I’m looking forward to meeting a lot of fans and getting to know the culture of different countries. I also enjoy reading books.
Serim: watch movies!
Minhee: I’m looking for one right now!
Jungmo: I like to watch horror films because I’m interested in ghosts, haha.
Woobin: Cooking? I enjoy cooking very much!
Wonjin: I like baseball or basketball, but these days because of COVID-19, I’m sad that I can’t play.
Taeyoung: I like to play badminton and watch memes ~
If you could say one thing to all of your fans, what would it be?
Allen: Don’t go anywhere and stay exactly where you are. We’ll find you as soon as the pandemic subsides.
Hyeongjun: Let’s not stop here, LUVITY! Battle!
Seongmin: Let’s always stay healthy until we meet.
Serim: LUVITY ~~ I miss you and I love you.
Minhee: LUVITY! Always be happy!
Jungmo: We prepared this album really hard so we hope you enjoy it. We always love you.
Woobin: Look forward to our new album! Love you!
Wonjin: Please love our new album and stay healthy. I miss you so much.
Taeyoung: I just want to say that our fans are really important to me and I love you so much!
What’s next for CRAVITY?
Allen: They say the sky is the limit, but we will be high from satellites.
Seongmin: It is my goal to finish our album promotions well and I hope to meet our fans as soon as possible.
Minhee: There’s still a long way to go and I’m pretty sure that there will be more opportunities for us to be on stage in the near future, so I think we should all work harder to move forward.
CRAVITY’s full-length debut album, The Awakening: Written in the Stars, can be streamed on Spotify and Apple Music.