It’s clear that K-pop has actually taken the globe by tornado. With blockbuster teams like BTS and also BLACKPINK gaining myriads of fans not just in Korea yet all throughout the globe, we’re experiencing an Oriental wave like none we have actually ever before seen prior to.
That’s why it’s not a surprise to understand that K-pop has actually enthralled fans of any ages– consisting of elders! As a matter of fact, a current research study exposed that senior fans of K-pop in Japan might be much more ardent than any type of various other age. On the internet market solution Mercari researched the acquiring routines of its individuals in between September 1 2021 and also August 31 2022 to figure out what items are most prominent for every generation. They found that individuals that reported to be over half a century old much more often gotten K-pop goods than also Gen Z.
In spite of taking on various other prominent items like personality goods, residential idolizer items, and also computer game, K-pop products were a large vendor amongst every age. It was the third-most-purchased group for teenagers and also the 2nd for individuals in their 30s, yet as it ends up, it was one of the most bought group for individuals in their fifties and also seventies!
K-pop items can have been so extensively dealt by elders on Mercari not just due to appeal– though there’s lots of that– yet likewise since they can be tough to locate in Japan beyond and also Tokyo, which has a de-facto Koreatown in the area of Shin-Okubo. Senior citizens particularly might locate it tough to take a trip to Tokyo, don’t bother Korea, to locate what they desire, so they count on on the internet industries.
▼ A store in Shin-Okubo marketing K-pop items
That can be component of the reason Mercari individuals over 60 made 8,000 K-pop- relevant item acquisitions in the in 2014. Mercari examined them by group to figure out one of the most prominent K-pop team amongst Japanese seniors., with the outcomes being:
Unsurprisingly, Korea’s leading K-pop teams are likewise Japanese elders’ leading K-pop teams! Nobody is stunned that BTS and also SEVENTEEN made the listing, and also in initial and also 2nd area, no much less, yet to see K-pop teams that are a little bit more recent to Japan, like ATEEZ and also Enhyphen, so prominent amongst elders is truly outstanding.
What’s likewise intriguing is that they’re mostly all kid bands ( besides Twice). It nearly makes you ask yourself whether it’s senior females that are acquiring one of the most follower items, though Mercari really did not report sex in its searchings for, so we do not understand without a doubt.
All the same, it does not show up that it’s just since these older fans like these teams’ songs. When asked in a survey whether they have an oshi, or a person they are a big follower of, 35.2 percent of elders claimed “Yes”, which shows that a reasonable quantity of K-pop buying elders have a preferred participant in their favored team. And also, 69.5 percent of those that reacted “Yes” claimed they invest cash on their oshi, so plainly it isn’t just regarding the songs!
Naturally, K-pop had not been the only category that was extensively dealt on Mercari. Personality goods from anime and also computer game was the leading group for all individuals approximately half a century old and also placed in the leading 3 for individuals in their 50s and also above. Idolizer items were likewise a significant product for nearly every generation, as gotten out of idolizer eagerness.
What everything boils down to in the long run is that fandom understands no age. If you enjoy something, provide on your own the flexibility to appreciate it without fretting about what other individuals assume. What is very important is that it makes you pleased! Just ensure to stay clear of oshikatsu fatigue so you do not obtain tired of what you enjoy.
Resource: Public Relations Times
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