Is Dior the Next Luxury Brand to Sign With K-Pop Group NewJeans?

Luxury style manufacturers are dashing to decide up members of NewJeans — the buzzy new Okay-pop woman group from ADOR, a sub-label of HYBE Company, residence to BTS.

The rising rookie act, created by Min Hee-jin — the business veteran behind main names like Women’ Era and SHINee — has shortly change into considered one of the hottest in South Korea thanks to all the things from their music to their ’00s-influenced model. Following up on Hanni, who was picked up by Gucci as the home’s new ambassador, it looks as if Hearin is the subsequent member from the group nearing a model deal as the 16-year-old was just lately noticed in a glance largely that includes Dior items.

Whereas nothing is confirmed as of writing, hypothesis of Dior signing with NewJeans has been round for a while now, particularly after the Parisian model began following NewJeans on Twitter.

For the quintet’s most up-to-date airport look on their manner to Japan for the 2022 MAMA Awards, Hearin sported a black jacket with fur detailing on the collar and cuffs, paired with flared denims from Dior’s newest assortment. The star accomplished her look with the Dior Boy idler in black and white, in addition to a floral iteration of the Girl D-Lite bag.

This is not the first time the musician was seen carrying Dior — NewJeans appeared in a Harper’s Bazaar Korea editorial earlier this yr with all members of the quintet wearing the style model from head to toe.

May this imply that Dior is the subsequent luxurious model to signal with the rising Okay-pop group? Keep tuned as we study extra.

Whilst you’re right here, see our listing of 60 sneakers which have been accepted by NewJeans.

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By ayunda