One Way Or Another, Next Week Is Going To Be Huge For BTS On The Hot 100

NEW YORK, NEW YORK – DECEMBER 31: BTS attend Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest … [+] 2020 on December 31, 2019 in New York City. (Photo by Astrid Stawiarz/Getty Images for Dick Clark Productions )

Getty Images for Dick Clark Productions

After falling from No. 1 to No. 17 last week, BTS’s “Butter” climbs slightly on the latest Hot 100, lifting to No. 14. As it improves its standing once more, the tune earns several important awards in the U.S., proving it to quickly be perhaps the band’s biggest hit yet.

The RIAA (Recording Industry Association of America) has just certified “Butter” double platinum, as it has now shifted at least two million equivalent units in the U.S. between pure sales and streaming equivalents. Before today, the track had yet to earn any certification from the organization, but in one fell swoop, the tune collects gold, platinum and double platinum prizes.

“Butter” is now tied as BTS’s most-certified single in the U.S., and it marks their second time earning a double platinum plaque. This past March, the band’s “Dynamite” also experienced the same immediate gratification, as it too went from zero awards to several at once. 

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Three other singles by BTS have so far been certified platinum, with “Idol,” “Boy With Luv” with Halsey and “Mic Drop” all moving at least one million equivalent units in America. Other hits “Fake Love” and “DNA” are steady with their gold certifications, meaning they have shifted half a million copies.

“Butter” is very quickly becoming BTS’s most successful single, no matter how the numbers are examined. The tune debuted at No. 1 on the Hot 100 several months ago, and since then, the tune has racked up 10 weeks in first place on the all-encompassing ranking of the most-consumed cuts in the country. The title only stepped aside (at first) as BTS’s more-recent launch “Permission to Dance” also launched in first place, making them one of only a handful of acts to replace themselves on the throne.

BTS remains just the third musical act of any kind from South Korea to collect a double platinum award from the RIAA. They have previously joined Pinkfong and Psy in this feat. Pinkfong’s viral “Baby Shark” has now been certified diamond (and then some) for moving 11 million equivalent units in the U.S., while Psy’s “Gangnam Style” is comfortable at five-times platinum.

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By ayunda