BTS’ ‘Love Myself’ campaign with UNICEF raises whopping $3.6 million to combat bullying

Written by ayunda · 1 min read >

K-pop super stars BTS have actually increased a whopping $ 3.6 million after partnering with the United Nations International Kid’s Reserve (UNICEF) for the ‘Love Myself’ campaign to combat bullying.

‘ Love Myself’, a nod to BTS’s 2019 hit track Love Yourself, was introduced virtually 4 years back, i.e in November 2017. As one of the most-followed K-pop teams on social media sites, BTS has actually placed its enormous following to great usage in combatingbullying The joint campaign is focused on combating physical violence, bullying, misuse, and also advertise self-confidence in youngsters. According to Signboard, their campaign has actually increased an excellent $3.6 million to day. Furthermore, it has actually likewise created substantial passion online, with virtually 5 million tweets pointing out the campaign, along with over 50 million involvements.

BTS’ Love Myself U.N. campaign

BTS and also UN youngster’s firm collaborated for the ‘Love Myself’ campaign to spread its message via advertising video clips, hashtags, and also special merch. The “Love Myself” motto was also decorated on dirigibles flown over the artists’ home towns in 2017.UNICEF likewise established cubicles at BTS performances around the world and also participants of the K-pop team continuously talked at the UN and also also recorded a video clip there. BTS participants likewise talked at the General Setting up’s yearly celebration of globe leaders last month. With a video clip, they talked concerning just how they dealt with the seclusion and also stress caused by pandemic closures.

BTS on ‘Love Myself’ campaign success

In a declaration for Wednesday’s statement by the UN’s firm, BTS claimed, “We began LOVE MYSELF as a means to get to youngsters and also aid enhance their lives and also legal rights. Throughout the procedure, we likewise make every effort to “LOVE MYSELF” ourselves, and also we as a group and also as people expanded also. We wish that many individuals really felt just how the love obtained from others can end up being the power that permits them to like themselves.”

Discussing the campaign’s success, UNICEF Exec Supervisor Henrietta Fore claimed, “The revolutionary method which BTS has actually aided stimulate a favorable message with its military is just unequaled and also extremely vital. The cash increased will certainly approach UNICEF’s job to stop physical violence. BTS claimed it really hoped to maintain the campaign going, “so we can aid individuals locate joy and also love.”

( Photo: Instagram/ UNICEF)

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