NEW YORK, NEW YORK – FEBRUARY 21: K-pop boy band BTS visits SiriusXM Studios on February 21, 2020 … [+]
Getty Images for SiriusXM
The vast majority of musicians find it difficult to write a hit single or best-selling album in the language they are most used to, and very few have managed to have real success in more than one language. This week on the Billboard charts, BTS are reiterating that they are not like other musical acts as they seem capable of winning regardless of what they release or whatever obstacles they encounter.
This week, BTS is charting a series of Billboard rankings in not just one, not even two, but three languages as fans continue to snap up everything they post regardless of what language the tunes are played in.
BTS is still going strong right now with two singles performed entirely in English who both took turns making the show on the Hot 100 and Digital Song Sales charts. “Butter”, which turned out to be perhaps the biggest hit of the year in America, is at number 7 on the Hot 100, while the follow-up “Permission to Dance” continues to decline and drops to number 55, reaching a month on the count. The two English melodies are firmly in place 1 and 2 of the sales-only ranking.
“Butter,” which received far more publicity than “Permission to Dance,” also still does well on a number of radio charts as it is served to DJs and programmers everywhere. This time the song lands on the lists of Radio Songs (No. 22), Pop Airplay (No. 8), Adult Contemporary (No. 30) and Adult Pop (No. 14).
BTS began performing in Korean as the band is from South Korea, so it makes sense that the majority of their discography is in that language. Although they don’t currently promote anything in that language, the group still has Korean songs and albums on the Billboard charts this time around.
On the World Digital Song Sales list, BTS appear in five places (out of 25) with pieces of music performed mostly in Korean, and on the corresponding World Albums ranking they occupy almost half of all places with releases in that language.
One of their Korean albums, Map of the Soul: 7, dived at # 124 on the Billboard 200, while three – Map of the Soul: 7 (# 15), Map of the Soul: Persona (# 46), and Be ( No. 53) – also landed in the top album sales charts.
BTS are pretty new to the English language and so far they only have a few songs that are sung entirely in that language. Although they may be better known for their Korean music, they also work in Japanese and have incredible success in this Asian market as well. With a new collection in this language, the septet hit several Billboard charts with the fast bestseller.
BTS, the Best is the new compilation of the band’s biggest hits in Japanese. The set lands at number 1 on the World Albums Chart, where it is returning for a second week. The track also debuts in the Top Album Sales (# 5) and Billboard 200 (# 19) rankings, helping them prove they can be successful in any language they work in.