BLACKPINK wants their army of Blinks to stop gifting them presents, and instead want their fans to provide the tokens of gratitude to a greater cause. On Tuesday (Oct. 12), the K-pop supergroup announced via their label, YG Entertainment, that they will not accept gifts in the future. Handwritten fan letters to members Lisa, Jennie, Jisoo and Rosé are the only exception to the gift rule.
“We would like to inform our grateful fans who always support BLACKPINK about fan support. BLACKPINK members have been struggling for a long time to tell you about the support and gifts that fans have prepared,” translations of the official statement reads. “For BLACKPINK’s special days in the future, we would like to politely refuse the anniversaries (group debut anniversary, solo debut anniversary, birthday), broadcasts (music broadcasts, radio, entertainment), performances (snacks, donation wreaths) and postal gifts. We would appreciate it if you could indirectly deliver the gifts and support you are preparing to convey your heart to places in need or for good things (instead).”
BLACKPINK’s Jisoo, Rose & Jennie Have Fun Attempting ‘Lalisa’ Dance Challenge: Watch
The post additionally specifies that BLACKPINK will not accept gifts for special holidays including Christmas, New Year’s Day or Chuseok (Korean Thanksgiving Day). Gifts that cannot be classified as a personal letter will not be delivered to the K-pop stars. Items such as flower bouquets and other miscellaneous gift left at the YG headquarters will be discarded. The new rule goes into effect starting Tuesday, Oct. 12.
BLACKPINK’s gift rule comes on the heels of member Lisa’s solo debut. The rapper released her two-track EP, titled Lalisa, on Sept. 10. The lead track “Lalisa” hit at No. 2 on the Billboard Global 200 chart and the Global Excl. U.S. chart.
The group — Lisa, Jennie, Jisoo, and Rosé — made the announcement via their label YG Entertainment, where they explained what they would like their army of Blinks to do moving forward.
“We would like to inform our grateful fans who always support Blackpink about fan support. Blackpink members have been struggling for a long time to tell you about the support and gifts that fans have prepared,” the group said in
They continued, “For Blackpink’s special days in the future, we would like to politely refuse the anniversaries (group debut anniversary, solo debut anniversary, birthday), broadcasts (music broadcasts, radio, entertainment), performances (snacks, donation wreaths), and postal gifts.”
Instead of sending gifts like flowers, balloons, and books, the group would prefer that fans make a donation to those in need.
“We would appreciate it if you could indirectly deliver the gifts and support you are preparing to convey your heart to places in need or for good things (instead),” they added.
The group will continue to accept personal fan letters that are sent via post as long as they do not include any other goods.
In the music video for her new solo song “Lalisa,” Lisa Manobal of BLACKPINK sits perched on an ornate throne, adorned in gold jewelry and matching nails; the centerpiece is a traditional Thai headdress, tiered and anointed with white flowers. The throne room is her stage. The dancers, and viewers, are subjects. We look on as she ascends to the throne while alternately executing perfect, intricate choreography. “The jet black and pink crown belongs to we,” she raps, alluding to BLACKPINK. But there is no bravado in her exhibition of power — her sense of pride is not misplaced. Check the view count on “Lalisa.” Ask the shop owners in Bangkok who have seen an increase in the sales of traditional Thai outfits and jewelry since her video was released. Her skill and influence is undeniable.
“I wanted to show you who I am through my first single solo album,” Lisa tells Teen Vogue over email about her latest release. The title song is her full first name, Lalisa, for a reason. “It is full of my confidence. I often said to BLINKS, ‘Always be confident.’” That’s the message she wanted to deliver in her first solo outing. Fans know who is addressing them as soon as they hear the words “BLACKPINK in your area.” But if you want to make the rest of the world remember you, what better way than to make them sing your name?